About Us

Core Values

Honesty"*: We speak the truth, building trust with every product.

Purpose*: We craft gear to inspire freedom and make a difference in you and your pets life.

Service**: We support veterans and K9 heroes, helping those in need.

Discipline**: We uphold high standards through hard work and quality designs.

Doing Right**: We prioritize what's just, ensuring customer and canine care.

Grit**: We tackle challenges with determination for rugged adventures.

Freedom*: We reject tech overload, embracing active, outdoor lifestyles.

Nature**: We cherish the great outdoors, designing gear for untamed adventures.

Second Amendment**: We stand for the right to bear arms, reflecting freedom in our tactical designs.